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Motion Picture Marketing and Distribution: Getting Movies into a Theatre
Near You explores how feature films are advertised, promoted, and distributed.
Starting with the filmmaker;s idea, this comprehensive guide tracks a film's
promotional life through prepproduction, production, prerelease, release and videocassette
release. This book also examines international markets and discusses how to meet
their expectations and needs during the entire promotional campaign. Motion Picture
Marketing and Distribution provides the reader with the necessary tools for the successful
marketing and distribution of a feature film.
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