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Excerpt |
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Packed with insider information, this book highlights real-life skills and situations,
such as breaking into the industry, getting your first job, finessing client relations,
managing the business end, in short, making the most of every opportunity available. This
newly expanded edition contains key information on the cable and home video industries. In
addition, you will discover the numerous arenas in which film and video are used, such as
corporations, entertainment, religion, advertising, and direct communications. Learn How
to: Prepare and present a film proposal. Write a script that can be produced within your
budget. Create a sample reel that really sells you. Pitch, close, and follow through on
each account. Budget and invoice realistically. Use public relations and promotion to
advance your business. Maximize the opportunities available in home video and cable. Take
advantage of the strengths and limitations of the corporate culture. |
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